InstaPass — Unified Experiences
One platform for flights, events, dining, rides, and more. Powered by InstaCash, InstaPoints, and AI Concierge.
InstaPass is the AI-native pass that unifies ticketing, resale, loyalty, and entry into one programmable identity for live experiences.
Where the venture stands today.
The thesis, in one paragraph.
Ticketing is consolidating around programmable identity and mobile-first entitlements, but no incumbent is set up to lead the AI-native transition. Ticketmaster and AXS own primary supply; StubHub and Vivid own resale; loyalty is fragmented across venues and leagues. InstaPass is building the experience and intelligence layer that sits above all of them: one AI-native pass, one concierge, one programmable identity across primary, secondary, and loyalty. Consumer growth is anchored on cinematic brand and viral group-planning loops in LA, NYC, and Miami. Enterprise revenue comes from a rights-holder SaaS at $50K–$500K per venue per year plus 8–12% marketplace take. The company has shipped the concierge beta and unified pass v1, is closing its first venue partnership, and is opening a $6M seed to fund BD, engineering, and market anchor spend through Series A.
The venture, at multiple lengths.
InstaPass is the AI-native pass that unifies ticketing, resale, loyalty, and entry into one programmable identity for live experiences.
Ticketing is a $90B market run on 30-year-old inventory rails. InstaPass replaces fragmented apps with an AI-native concierge and a unified pass that spans primary sales, verified resale, loyalty, and entry. Fans get one credential. Rights holders get a programmable pricing, entitlement, and loyalty layer. The result is more revenue, safer resale, and a fan relationship that finally survives past the turnstile.
InstaPass is building the intelligence and orchestration layer for live experiences. Fans juggle six or more apps to plan, buy, resell, and enter a single event; rights holders lose the fan the moment the ticket leaves their platform. InstaPass replaces this with an AI-native concierge and a single programmable pass that unifies primary purchase, verified secondary resale, loyalty, hospitality, and entry. The concierge plans the night. The pricing engine optimizes across inventory sources in real time. The wallet holds one signed, revocable entitlement instead of a dozen PDFs. Rights holders receive a programmable SaaS control plane for pricing, drops, secondary policy, and loyalty. The platform is edge-first on Cloudflare Workers, uses vendor-agnostic adapters across Ticketmaster, AXS, SeatGeek, StubHub, and Vivid, and settles across Stripe and Adyen. The team has raised $1.4M pre-seed and is opening a $6M seed round to lock the first venue partnership, launch the secondary market at scale, and expand into LA, NYC, and Miami. InstaPass sits above the incumbents that own inventory but not intelligence, and above the resale players that own liquidity but not the experience. The prize is category leadership of an AI-native experience layer for a $120B global market.
What we're solving.
Fans juggle 6+ apps to plan, buy, resell, and enter a single event. Prices are opaque. Discovery is broken. Rights holders lose the fan the moment the ticket leaves their platform.
Why the window is open now.
Three forces are converging on live experiences: primary ticketing regulation, mobile wallet adoption, and generative AI. Regulators in the US, EU, and UK are dismantling exclusive primary contracts and forcing transparent all-in pricing, which for the first time in three decades exposes the primary inventory to a new distribution layer. Apple Wallet and Google Pay have normalized signed, revocable credentials at over 80% smartphone penetration. And generative AI has collapsed the cost of a truly personal event concierge from a Fortune-500 project to a per-user monthly subscription. The winner of the next decade will not be a marketplace. It will be an experience layer that plans, prices, and personalizes live entertainment across every venue, team, and artist — and that layer needs to be built on vendor-agnostic rails now, before the incumbents rebuild their walls.
How we're solving it.
InstaPass is one AI-native pass. It plans your night, negotiates dynamic pricing across inventory sources, and unifies primary purchase, secondary resale, entry, F&B, and loyalty into a single programmable identity.
Features & differentiators.
- AI concierge — natural language event planning across sports, music, comedy
- Unified pass — primary tickets, resale, loyalty, hospitality in one credential
- Live scores strip — real-time context bar across NFL, MLB, NBA, NHL, MLS
- Dynamic pricing engine — cross-inventory optimization by fan value
- Cinematic mobile UX — dark-cinema aesthetic, gesture-native flow
- Secondary market — verified, fraud-protected resale
- Group planning — split payments, coordinated seating, transit sync
- Post-event loyalty — programmable rewards across venues
- AI orchestration, not just search
- Cross-inventory: primary + secondary + loyalty in one pass
- Programmable pricing and entitlements — vendor-agnostic adapters
- Cinematic brand — closer to Apple than Ticketmaster
Why now.
The global event ticketing market is projected to exceed $120B by 2030. Live entertainment, sports, and premium hospitality are consolidating around programmable identity and mobile-first entitlements.
Where we stand.
Ticketmaster and SeatGeek own inventory but not intelligence. StubHub and Vivid own resale but not experience. InstaPass owns the intelligence and orchestration layer that sits above all of them.
- · AI-native discovery and planning
- · Unified pass across primary/secondary/loyalty
- · Vendor-agnostic inventory adapters
- · Cinematic, dark-cinema mobile UX
- · Two-sided marketplace bootstrap
- · Rights-holder integration cycle
- · Trust and refund liability at scale
- · AI concierge upsell across F&B, transit, hospitality
- · Programmable loyalty and dynamic pricing
- · International expansion via inventory adapters
- · Ticketmaster/Live Nation lock-in on primary supply
- · Regulatory pressure on resale
- · Consumer trust after scalping scandals
How the venture makes money.
Take-rate marketplace + AI concierge subscription + rights-holder SaaS.
Blended: 8-12% take on primary/secondary, $9/mo Concierge Plus subscription, $50K–$500K/yr enterprise SaaS for venues and rights holders.
Anchor on 3 flagship venues + 1 sports league partnership in Year 1. Consumer growth via cinematic brand campaign in LA/NYC/MIA. Rights-holder SaaS sold top-down through venue GMs and league COOs.
Consumer viral loop (group planning, split pay) amplified by rights-holder-exclusive drops. AI concierge as the retention wedge.
Stack & integrations.
How it's built.
Edge-first React 19 shell on Cloudflare Workers. AI-native concierge routes through a vendor-agnostic adapter layer. Inventory adapters normalize primary (Ticketmaster/AXS/SeatGeek), secondary (StubHub/Vivid), and loyalty sources into a single programmable pass. Payments split across Stripe (US) and Adyen (intl). All entitlements live on a signed, revocable JWT held in the wallet.
Zero-trust: signed entitlements, revocable in <200ms. RLS on every table. Fraud scoring at purchase + entry. PCI SAQ-A via Stripe/Adyen.
How the system is put together.
Every layer is provider-agnostic. The system is designed to swap any single vendor without touching the layers above or below.
Four-layer stack: fans, InstaPass Concierge, vendor-agnostic adapters, and rights-holder / payment / resale partners.
How value moves through the platform.
Lifecycles, marketplace flows, and ecosystem relationships — reusable across ventures that share the same architectural spine.
Request lifecycle from natural-language fan intent through pricing, fraud, identity binding, and a signed programmable pass.
Hub-and-spoke view of rights holders, venues, resale exchanges, payments, identity, and AI providers — each an adapter, none a lock-in.
What it feels like from the other side.
The end-to-end experience — the moments that matter, the moments that fail today, and what the venture changes at each step.
Six-step fan journey — discover, plan, buy, hold, enter, loyalty — unified under a single programmable pass.
Where we're going.
- #01AI Concierge BetaNatural-language event planning across sports, music, and comedy.product2026-03-31completed
- #02Unified Pass v1Primary + resale + loyalty on a single signed entitlement.product2026-06-30completed
- #03First Venue PartnershipExclusive primary drop with anchor venue in LA.growth2026-09-30in progress
- #04Secondary Market GAVerified secondary marketplace with real-time fraud engine.product2026-12-31planned
- #05League PartnershipAnnounced multi-year partnership with a US pro league.growth2027-03-31planned
- #06International ExpansionAdyen-powered EU launch with UK and Germany.growth2027-09-30planned
What we've shipped.
- #01AI concierge closed beta2026 Q1shipped
- #02Live scores + unified pass v12026 Q2shipped
- #03First venue partnership + primary drop2026 Q3in-progress
- #04Secondary market GA + fraud engine2026 Q4planned
- #05League partnership announced2027 Q1planned
How we measure success.
Who's building it.
Leads product, architecture, and rights-holder strategy for InstaPass.
Who's guiding us.
Rights-holder strategy and primary supply access.
Marketplace settlement and payment risk.
Who we build with.
Flagship LA venue partnering on exclusive primary drops.
Primary payment processor and marketplace settlement partner.
Edge compute + zero-trust network for both platforms.
International settlement partner for EU expansion.
Product visuals & architecture.
What people are saying.
- TechCrunch · 5/14/2026InstaPass wants to be the AI operating layer for live experiences
Coverage of the InstaPass closed beta and its AI concierge for sports, music, and premium events.
Read ↗ - The Information · 6/2/2026The next Ticketmaster fight is above the inventory
Analysis of AI-native experience layers challenging incumbent ticketing infrastructure.
Read ↗
See it in motion.
Why this bet, why now.
InstaPass is not a challenger to Ticketmaster; it is the layer that sits above every ticketing system, every resale exchange, and every loyalty program. Its defensibility is architectural: vendor-agnostic adapters, a signed programmable pass, and an AI concierge whose value compounds with every event. Its revenue model is deliberately triple-stacked — take rate, subscription, and enterprise SaaS — so no single line item gates the business. Its team combines fintech, marketplace, and live-entertainment operators who have already shipped the concierge, the unified pass, and the rights-holder control plane. This is a seed round in a company that has already earned its Series A metrics on architecture, product, and design; the capital exists to accelerate BD, not to prove the thesis.
A secure data room is available on request.
Approved investors and strategic partners receive access to the InstaPass — Unified Experiences data room — deck, financials, technical pack, customer references, and diligence Q&A. Every request is reviewed; every document is served through role-scoped access with a full audit trail.
- 01Executive deck
- 02Financial model & unit economics
- 03Technical & security pack
- 04Customer & partner references
- 05Cap table (on request)
- 06Diligence Q&A log
For investors & partners.
- 45% Engineering (AI adapter, inventory integrations, entitlement service)
- 25% Rights-holder BD (leagues + venues)
- 20% Growth (LA/NYC/MIA anchor markets)
- 10% Compliance, fraud, ops
Strategic acquisition by rights holder (Live Nation, MSG, IMG) or vertical SaaS consolidator; IPO scenario at $1B+ ARR run-rate.
What we're watching.
- Primary supply access requires venue-by-venue agreements
- Fraud and bot mitigation at scale
- Payment settlement risk across secondary markets
- Locking first exclusive primary supply partnership
- Balancing consumer growth spend against unit economics
- Scaling entitlement service to sub-200ms revocation at peak entry
Where this venture is heading.
- · Investment
- · Technical partners
- · Advisors
- · Talent
If you are a rights holder, league operator, or a fintech-savvy investor who has lived through a marketplace bootstrap, we would like to be introduced.
Questions we get asked.
How is InstaPass different from Ticketmaster or SeatGeek?
Ticketmaster and SeatGeek own inventory but do not own the fan relationship past the purchase. InstaPass is an AI-native experience layer that sits above every inventory source — primary and secondary — and unifies planning, pricing, entry, and loyalty into a single programmable pass. We compete on intelligence and orchestration, not on inventory.
Why won't incumbents just build this themselves?
Incumbents are locked into exclusive supply contracts and legacy inventory systems that reward primary volume, not fan experience. Building a vendor-agnostic AI layer inside a walled-garden ticketing platform is architecturally hostile to their existing revenue model. Our defensibility is that we are building on rails they cannot use without cannibalizing themselves.
What does the revenue model look like today?
Blended: 8–12% take on primary and secondary transactions, a $9/month Concierge Plus consumer subscription, and $50K–$500K/yr enterprise SaaS to rights holders for programmable pricing, secondary policy, and loyalty. Three enterprise design partners are already in paid pilot.
How do you protect fans from fraud and scalping?
Every entitlement is a signed, revocable credential — fraud is scored at purchase and again at entry, and any compromised pass can be revoked in under 200ms. Verified resale is fully identity-bound. Bots are mitigated by adapter-side rate limiting, biometric-optional purchase, and cross-inventory anomaly detection.
What is the plan for international expansion?
The vendor-agnostic adapter architecture is the international strategy. New geographies require new inventory and payment adapters, not a new product. We anchor US in LA/NYC/MIA in Year 1, then follow the same playbook into London and Sydney in Year 2 through the same rights-holder SaaS motion.
What does the seed capital unlock?
The $6M seed funds three venue partnerships, secondary market GA with the fraud engine, LA/NYC/MIA anchor spend, and the compliance and ops build-out for enterprise readiness. Runway is 24 months to Series A metrics.
From the operator.
I have spent the last decade watching fans get worse experiences and rights holders get less revenue from a market that grows every year. The problem is not scalpers, and it is not bots. The problem is that the systems fans touch are 30 years old and were never designed to be intelligent, programmable, or fair. InstaPass is the layer I always wanted to buy and could never find. We are building it with vendor-agnostic adapters because I believe no fan should be locked to a single venue, and no venue should be locked to a single distribution deal. If you care about live experiences becoming better, cheaper, and more human — for both sides of the door — we should talk.
Access the InstaPass — Unified Experiences data room.
Detailed deck, financials, and technical materials available to approved investors and partners.